Color. Why you find particular color at particular place….? Because it has meaning and it has relation. Who are into branding and who make strategy for the end customer; color play vital role. I have tried to narrate in brief regarding color psychology, which will be helpful to Brand and Branding people.
Blue color represents Trustworthy, Dependable, Committed, Peace, Confidence and Professional. It shows positive mood and it’s calm and cool. Blue color is universal color. A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Blue is a favorite color of both men and women of all ages. It may be the calming effect of the color blue that makes it a popular color for both men and women. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.