When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re a one man operation working from the spare room, of the MD of a multinational organization, if your brand is not living up to your promise, you’ve got a problem. There’s nothing that erodes a brand relationship faster than making a brand promise and not delivering. More on Brand Proposition – the Proof is in the Pudding
Color. Why you find particular color at particular place….? Because it has meaning and it has relation. Who are into branding and who make strategy for the end customer; color play vital role. I have tried to narrate in brief regarding color psychology, which will be helpful to Brand and Branding people.
Blue color represents Trustworthy, Dependable, Committed, Peace, Confidence and Professional. It shows positive mood and it’s calm and cool. Blue color is universal color. A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Blue is a favorite color of both men and women of all ages. It may be the calming effect of the color blue that makes it a popular color for both men and women. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.
Few years back I have come across very interesting book “Differentiate or Die: Survival in Our Era of Killer Competition By Jack Trout, Steve Rivkin”. The title itself explains the meaning of the Market Competition. Yes, If you want to survive in the market you must have to present yourself differently by various mean otherwise no one look at you even once. I found many interesting examples in book in real scenario prevailing in the market. Then onwards my view to see the competition, market, Product and everything is changed.