Enrich Business Value Proposition

Posts tagged “Brand Reality Check

Brand Proposition – the Proof is in the Pudding

 

When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re a one man operation working from the spare room, of the MD of a multinational organization, if your brand is not living up to your promise, you’ve got a problem. There’s nothing that erodes a brand relationship faster than making a brand promise and not delivering.  More on  Brand Proposition – the Proof is in the Pudding

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