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Posts tagged “Brand Communications

Why colour is important in branding

Colour is crucial to every brand, regardless of the size of the associated company. It can help build consumer familiarity and trust for a business, but can just as easily turn prospective customers away if not used correctly.

“Colour is vitally important, because it gives your company something different to hang on to,” says Damian Pincus, CEO of advertising agency The Works.

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