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Why Tiger is bad for Accenture but still good for Nike


Accenture Ad with Tiger Woods

Issue: Why does bad behavior hurt some brands more than others?

Commentary by: David Vinjamuri

Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has fronted a major advertising campaign for the consultancy over the past six years.  Nike, on the other hand has reaffirmed support for Woods after his accident and revelations of marital indiscretions

ThirdWay Advertising Blog » Blog Archive » Commentary: Why Tiger is bad for Accenture but still good for Nike.

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