Few years back I have come across very interesting book “Differentiate or Die: Survival in Our Era of Killer Competition By Jack Trout, Steve Rivkin”. The title itself explains the meaning of the Market Competition. Yes, If you want to survive in the market you must have to present yourself differently by various mean otherwise no one look at you even once. I found many interesting examples in book in real scenario prevailing in the market. Then onwards my view to see the competition, market, Product and everything is changed.