Sometimes the brand extension is just another proof point for the brand promise, strengthening what the brand stands for. At other times, it makes the brand more relevant to new customer segments. Sometimes it can stretch the meaning of the brand beyond a particular product category, giving it a prolonged lifespan and greater flexibility for future growth.
Colour is crucial to every brand, regardless of the size of the associated company. It can help build consumer familiarity and trust for a business, but can just as easily turn prospective customers away if not used correctly.
“Colour is vitally important, because it gives your company something different to hang on to,” says Damian Pincus, CEO of advertising agency The Works.
When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re a one man operation working from the spare room, of the MD of a multinational organization, if your brand is not living up to your promise, you’ve got a problem. There’s nothing that erodes a brand relationship faster than making a brand promise and not delivering. More on Brand Proposition – the Proof is in the Pudding
Brand naming is crucial steps towards the Brand Strategy. Many reasons plays vital role to have specific brand name or rebrand. It’s a long history of Brand Name changes of big corporate but I have tried to cover most prestigious brand name changes in the history. There are certain reasons to rebrand or brand name transformation like mergers, corporate portfolio expansion (upward or downwards), brand image focus, regional resistance, global expansion and many others. Like when British Steel merged with Dutch steel company Hoogovens NV and became the The Corus Group. Another interesting brand naming of Ebay. Ebay got its name when its founder Pierre Omidyar discovered that the domain name for Echo Bay, his web consulting company, was already taken. So they have shorten name to Ebay from Echo Bay. You would also like to read Color Psychology and Branding.