As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl. After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?
Not surprisingly, Tiger Woods led the list of the worst celebrity endorsements of 2010, along with other sports figures, including Lance Armstrong and Dale Earnhardt, Jr. Mired in controversy, Tiger’s sponsors chose to address his “mistakes” in their ads rather than the products that he was supposed to be hawking.
Issue: Why does bad behavior hurt some brands more than others?
Commentary by: David Vinjamuri
Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has fronted a major advertising campaign for the consultancy over the past six years. Nike, on the other hand has reaffirmed support for Woods after his accident and revelations of marital indiscretions
Color. Why you find particular color at particular place….? Because it has meaning and it has relation. Who are into branding and who make strategy for the end customer; color play vital role. I have tried to narrate in brief regarding color psychology, which will be helpful to Brand and Branding people.
Blue color represents Trustworthy, Dependable, Committed, Peace, Confidence and Professional. It shows positive mood and it’s calm and cool. Blue color is universal color. A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Blue is a favorite color of both men and women of all ages. It may be the calming effect of the color blue that makes it a popular color for both men and women. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.