Enrich Business Value Proposition


Chasing Netflix, Intel, AT&T, Verizon & others lose their collective mind

Chasing Netflix, Intel, AT&T, Verizon & others lose their collective mind — Tech News and Analysis


PROTECT IP Act Breaks The Internet

Filmmaker Kirby Ferguson (of Everything is a Remix fame) produced this video to visually demonstrate the potential dangers of the upcoming Protect IP Act

Article: PROTECT IP Act Breaks The Internet

Jack’s Mannequin – Amy, I (People and Things Short Film)

Jack Mannequin’s awesome video made entirely of paper

Typography Sketchbooks

Typography Sketchbooks

Steven Heller and Lita Talarico

 ‘Typography Sketchbooks’ — the new book by Steven Heller & Lita Talarico (Thames & Hudson), is page after page of stunning and inspiring sketchbook

Typography Sketchbooks

Article : Typography Sketchbooks

via Typography Sketchbooks | typetoken®.

Neuromarketing And The Oscar’s


One thing you didn’t hear from any of this years Oscar winners: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.”

You could hear it at the next Oscar’s though.

A sizable number of neuromarketing companies already brain test movie trailers for the major studios through fMRI, EEG, galvanic skin response, eye-tracking and other biometric approaches. For now, the test data helps the studios and distributors better market the movie.

More : http://bit.ly/edHoDm

Why Do Brand Extensions Succeed Or Fail?

Sometimes the brand extension is just another proof point for the brand promise, strengthening what the brand stands for. At other times, it makes the brand more relevant to new customer segments. Sometimes it can stretch the meaning of the brand beyond a particular product category, giving it a prolonged lifespan and greater flexibility for future growth.

How To Identify A Brand-Building Winner

Marketers are trained to believe insights are the foundations of brand strategy and powerful insights about the target customer yield strong brands. But what exactly constitutes an ‘insight’ and how do you recognize one when you see it? What makes one idea worthy of building a brand around and another simply ‘nice to know’?

Article: http://goo.gl/lxYDI

The Most Popular Letters In The World

The Most Popular Letters In The World, According To Google

If you had to reorder the alphabet according to the popularity of letters in Google, it would be called the alphaiot. Which, actually, has a quite nice ring to it. It will also look like this.