Enrich Business Value Proposition

How To Identify A Brand-Building Winner

Marketers are trained to believe insights are the foundations of brand strategy and powerful insights about the target customer yield strong brands. But what exactly constitutes an ‘insight’ and how do you recognize one when you see it? What makes one idea worthy of building a brand around and another simply ‘nice to know’?

Article: http://goo.gl/lxYDI

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