Enrich Business Value Proposition

Archive for January, 2011

How To Identify A Brand-Building Winner

Marketers are trained to believe insights are the foundations of brand strategy and powerful insights about the target customer yield strong brands. But what exactly constitutes an ‘insight’ and how do you recognize one when you see it? What makes one idea worthy of building a brand around and another simply ‘nice to know’?

Article: http://goo.gl/lxYDI

The Most Popular Letters In The World

The Most Popular Letters In The World, According To Google

If you had to reorder the alphabet according to the popularity of letters in Google, it would be called the alphaiot. Which, actually, has a quite nice ring to it. It will also look like this.

Celebrities in Advertising Are Almost Always a Big Waste of Money


As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl. After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?

Not surprisingly, Tiger Woods led the list of the worst celebrity endorsements of 2010, along with other sports figures, including Lance Armstrong and Dale Earnhardt, Jr. Mired in controversy, Tiger’s sponsors chose to address his “mistakes” in their ads rather than the products that he was supposed to be hawking.


View Article : Celebrities in Advertising Are Almost Always a Big Waste of Money

Top Ten Branding Keys For 2011



Top Ten Branding Keys For 2011 by Derrick Daye & Brad VanAuken

1. Learn everything about your customers. Understand them at a deep level. Know what motivates them. Know what they aspire to and what they fear.

View Report: http://goo.gl/gJ7Ec

Why Tiger is bad for Accenture but still good for Nike

Accenture Ad with Tiger Woods

Issue: Why does bad behavior hurt some brands more than others?

Commentary by: David Vinjamuri

Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has fronted a major advertising campaign for the consultancy over the past six years.  Nike, on the other hand has reaffirmed support for Woods after his accident and revelations of marital indiscretions

ThirdWay Advertising Blog » Blog Archive » Commentary: Why Tiger is bad for Accenture but still good for Nike.

Modern Ads

Market Change……… Communication Change

Why colour is important in branding

Colour is crucial to every brand, regardless of the size of the associated company. It can help build consumer familiarity and trust for a business, but can just as easily turn prospective customers away if not used correctly.

“Colour is vitally important, because it gives your company something different to hang on to,” says Damian Pincus, CEO of advertising agency The Works.

Serif Bag

Lovely bag by Little Factory.

Brand Proposition – the Proof is in the Pudding


When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re a one man operation working from the spare room, of the MD of a multinational organization, if your brand is not living up to your promise, you’ve got a problem. There’s nothing that erodes a brand relationship faster than making a brand promise and not delivering.  More on  Brand Proposition – the Proof is in the Pudding