Enrich Business Value Proposition

Archive for July, 2010

The born of Great Brand Name

Brand naming is crucial steps towards the Brand Strategy. Many reasons plays vital role to have specific brand name or rebrand. It’s a long history of Brand Name changes of big corporate but I have tried to cover most prestigious brand name changes in the history. There are certain reasons to rebrand or brand name transformation like mergers, corporate portfolio expansion (upward or downwards), brand image focus, regional resistance, global expansion and many others. Like when British Steel merged with Dutch steel company Hoogovens NV and became the The Corus Group. Another interesting brand naming of Ebay. Ebay got its name when its founder Pierre Omidyar discovered that the domain name for Echo Bay, his web consulting company, was already taken. So they have shorten name to Ebay from Echo Bay. You would also like to read Color Psychology and Branding.

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Color Psychology and Branding

Color. Why you find particular color at particular place….? Because it has meaning and it has relation. Who are into branding and who make strategy for the end customer; color play vital role. I have tried to narrate in brief regarding color psychology, which will be helpful to Brand and Branding people.

Blue

Blue color represents Trustworthy, Dependable, Committed, Peace, Confidence and Professional. It shows positive mood and it’s calm and cool. Blue color is universal color. A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Blue is a favorite color of both men and women of all ages. It may be the calming effect of the color blue that makes it a popular color for both men and women. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.

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